微软新CEO纳德拉爱说大实话.pptxVIP

Journalist Michael Kinsley famously defined a political gaffe as quot;when a politician tells the truth -- some obvious truth he isnt supposed to say y.quot; Satya Nadella, Microsofts (MSFT) neophyte CEO, might just be giving truth-telling by public figures a good name by turning Kinsleys dictum on its head. Nadella is developing a specialty in the highly unusual practice of answering questions directly and truthfully. 记者迈克尔·金斯利曾有一句著名的论断，他说，政客的失 态就是“说了实话——而且是一些不该说的大实话。”这句话现在可以套在微软（Microsoft）新任CEO萨蒂亚o纳德拉的头上了。如今的人们难得从公众人物口中听到一句大实话，但纳德拉在回答问题时“不走寻常路”地坦率和真诚颇有些特立独行。 A case in point: Asked at an indu stry conference Tuesday night why Microsoft has issued a touch-enabled version of Microsoft Office for the iPad but not yet for Microsofts own Surface tablet, Nadella chose candor. quot;We wanted to make sure we have full-touch Office on the platform with the most market share,quot; he said. 比如在上周 二晚上的一次行业会议上，当被问到微软为什么选择在iPad上发布全触屏版的微软Office软件而不是选择自家的Surface平板时，纳德拉坦率地承认：“我们想确保把全触屏版的Office软件发布在市场份额最大的平台上。” That statement is startling only because of the departure it represents from Microsofts past. Of course Microsoft needs to be on the iPad, far and away the tablet market leader. In fact, it raises the question of what took Microsoft so long. Amazon (AMZN), for instance, understands the importance of its Kindle app on the iPad. Years ago, Apple figured out how critical it was to produce a version of iTunes for Microsofts Windows operating software. iTunes may have been created for the M acintosh, but the Macs share was tiny compared to Windows-enabled PCs. So Apple (AAPL) went where the users were. 这句话之所以让人惊讶，只是因为它代表微软终于不再沉醉于过去的辉煌。微软当 然需要把自家软件放在iPad上，毕竟iPad在平板电脑市场上的领军地位无人可及。实际上，令人费解的是，微软为什么花了这么多时间才想明白这个问题。亚马逊（Amazon）早就明白了把Kindle应用放在iPad上的重要性。另外早在几年以前，苹果（Apple）就明白了发布一款兼容微软Windows系统的i Tunes有多重要。虽然iTunes是专门为Mac系统开发的，但Mac电脑的份额还是远远比不上安装Windows系统的电脑，因此苹果选择了“跟着用户走”的战略。 Nadella isnt for abandoning Microsofts devices. He said Microsofts so ftware needs to work on all devices, incl