市场营销环境分析(英文版).pptVIP

Analyzing the MarketingEnvironment The 3rd Group Constitude Microenvironment Macroenvironment Microenvironment The company Supplier Marketing intermediaries Customers Competitions Publics Macroenvironment Demographic forces Economic forces Natural forces Technological force Political forces Cultural forces Marketing intermediaries Example Suning appliance is Chinas 3 c (home appliance, computer, communication) home appliance retail chain enterprise leader. Conclusion Suning By the end of 2011, suning in mainland China opened more than 300 cities nearly 1700 chain stores. Sa