毕业论文-电子商务信问题及其解决机制探讨.docVIP

电子商务诚信问题及其解决机制探讨 PAGE 16 中文摘要 随着电子商务的蓬勃发展，信用问题逐渐暴露出来，并成为制约电子商务发展的一个严重的瓶颈。研究电子商务中的信用问题不仅能有效地解决这一瓶颈问题，还能为电子商务以后的发展提供颇具价值的参考经验和思考，更能带动我国经济的发展。通过对电子商务诚信机制的质量监管问题的探讨还有利于建立与保持良好的市场环境，共建和谐社会。虽然笔者主要从政府部门的角度来提出解决电子商务的监管问题，但要想真正解决电子商务诚信缺失问题，也离不开企业和消费者的共同努力。只有大家把自己的本分做好了，我们的社会才能更加和谐，中国经济才能腾飞。 关键词：电子商务，诚信，信用机制，质量监管 ABSTRACT With the rapid development of electronic commerce, credit problems have gradually exposed, and as a constraint to development of electronic commerce as a serious bottleneck. The credit problems of e-commerce can not only effectively solve the bottleneck problem, but also the future development of e-commerce valuable reference for the experience and thinking, better promote Chinas economic development. E integrity of the mechanism by problems of quality control will also help establish and maintain a good market environment and social harmony. While I mainly from the perspective of government e-commerce regulatory issues propose solutions, but to really solve the problem of e-commerce lack credibility, but also inseparable from the joint efforts of businesses and consumers. Only everyone to do their part, we can be more harmonious society, Chinas economy to take off. Keywords: electronic commerce, credit, credit mechanisms, quality control 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc292004646 1 引言 PAGEREF _Toc292004646 \h 1 HYPERLINK \l _Toc292004647 2 电子商务的界定和类别 PAGEREF _Toc292004647 \h 2 HYPERLINK \l _Toc292004648 2.1电子商务的定义 PAGEREF _Toc292004648 \h 2 HYPERLINK \l _Toc292004649 2.2电子商务的分类 PAGEREF _Toc292004649 \h 2 HYPERLINK \l _Toc292004650 2.2.1 B2B PAGEREF _Toc292004650 \h 3 HYPERLINK \l _Toc292004651 2.2.2 B2C PAGEREF _Toc292004651 \h 3 HYPERLINK \l _Toc292004652 2.2.3 C2C PAGEREF _Toc292004652 \h 3 HYPERLINK \l _Toc292004653 2.3 B2C的主流化 PAGEREF _Toc292004653 \h 3 HYPERLINK \l _Toc292004654 2.4 网络购物的原因 PAGEREF _Toc292004654 \h 3 HYPERLINK \l _Toc292004655 3 电子商务中的诚信问题 PAGEREF _Toc292004655 \h 4 HYPERLINK \l _Toc292004656 3.1 诚信问题的概述