管理学(第七版)斯蒂芬p罗宾斯robbins_08.pptVIP

L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter. The Importance of Strategic Management Explain why strategic management is important. Discuss what studies of the effectiveness of strategic management have shown. The Strategic Management Process List six steps in the strategic management process. Describe what managers do when they do external and internal analyses. Explain the role of resources, capabilities, and core competencies in the internal analysis. L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and stu