第五讲 颜色中西文化差异_.ppt

第五讲 颜色(Colors) White: In western, white symbolizes God, angel, happiness and goodness. Example: “white hands”（公正廉洁的） “a white day” （ 吉日） days marked with a white stone（幸福的日子） White: In the use of Chinese, white usually contains for nothing, look down on and useless. Example: “no use”(白搭) “go to waste”(白费) “supercilious look”(白眼) Black : In western, black symbolizes devil, evil, pain and misfortune so it is called “the dead color”（死色） Example: