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2010VBOforxBE
as Growth Route for GCG IBM 2010 China Branch StructureDesigned with appropriate balance of resources to align with local environment and opportunities 2010 China City Coverage Design effective coverage model by F2F and sales in City Expansion for business growth Provincial Web Site Development in China Web Leads in Q1 in Fu Jian for reference City List for VBO City Based Coverage Virtual Branch Office 展现距离之美,冲击发展中城市新高度 - through 25 Provincial Web Portals and 70 Cities based Coverage cross GB and Public Sector 2Q VBO Focus 2010 GCG Organization Transformation in China IBM and McKinsey identified 4 Geo Expansion growth opportunities in China total ~$2 billion in IT Opportunity Little change for the spelling ? 2010 IBM Corporation * ? 2010 IBM Corporation Virtual Branch Office Initiative Mei Jie, , geo expansionApril, 2010 Our Business in 2009 GB/Sectors Territory : $ 412 M Tele/Web Direct Brand: $ 168 M Tele OI Leads : #10553 Tele OI Leads Win : #3926 27% Calls Volume : 6250 calls/day Web Visits : 135,000/day Repeat visit : 10410 per day Pages view : 116.4M per yr SH -93 BJ HQ - 92 CS - 02 NC - 06 SZ - 07 HF - 06 NB - 07 WH - 96 NJ - 96 HZ - 05 FZ - 97 NN - 06 CQ - 99 KM - 02 SZ - 95 CD - 96 HrB -05 ZZ - 06 SY - 95 East China South China North China 4 regional offices 200-2500 Staff Dedicated back office support ~ 220-820M target 9 Full Branches 40-100 Staff Shared GISF Support and Marketing Focus ~ 40-120M revenue target 16 Light Branches 10~20 Staff Limited GISF support ~ 20-50M revenue target TY - 07 West China SJZ – 07 New branch in 2010 – Changchun GSY and Xiamen GFJ – 1Q10 GZ -93 XA - 97 Umq-05 JN – 05 TJ - 05 QD - 09 CC GNJ GHZ GFJ SW NW GSY GJN GSJ XM - 10 CC - 10 50m 40m 80m 90m 80m 120m 110m 50m 40m 90m 70m 30m 20m 30m 30m 40m 30m 30m 30m 20m 30m 30m 40m 30m 20m 270m 220m 570m 820m plays primary CRM and OI role in non office cities and selected industry/territory in growth and light branch cities where we don’t have sufficient F2
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