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Cultural Differences in Cross-cultural Business Negotiation I. Introduction Business negotiations as a special form of communication, will inevitably involve different geographical, ethnic, social and cultural exchanges and contacts, then resulting in cross-cultural negotiations. In the cross-cultural negotiations, the different geographical, ethnic, cultural differences will inevitably affect the thinking of the negotiators, negotiation style and behavior, thus affecting the entire negotiating process. Therefore, engaging in business activities, especially cross-cultural business negotiation activities need to understand and grasp the link between different cultures and differences. Making preparations for negotiations with the organization also need to understand the impact of cultural differences on negotiations. Negotiators require a mutual understanding of cultural differences and practice of negotiation style, so they can develop appropriate strategies when prepare for a negotiation. II. The types and influences of Cultural Differences 2.1 The definition of culture Culture is a country and nations’ specific concepts and value systems, these ideas constitute the people live, work behavior. Nations of the world because of specific historical and geographical gradually formed its own unique cultural traditions and cultural patterns. As the Chinese and Western traditions and customs, values, religious beliefs, ways of thinking are different, that making many differences in west and east. 2.2 Differences in language Language is unique to human beings that used to express ideas, exchange of ideas, tools, is a special and universal social phenomenon. Language is the basis of culture. Each language has its own special cultural connotation. Nowadays global economy and international business contacts become closer and closer, communication between different languages is essential However, the existence of cultural differences has led to communication difficulty betwe

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