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reliability of production plans is crucial for the performance of manufacturing organizations, most practitioners use considerably simpler planning methods than what is recommended in the operations management literature. This article employs the contingency theory of organizations to explain the gap between the practice and the academic models of production planning. Arguments on the contingency effects of process complexity lead to a hypothesis that expects simple capacity planning methods to be most effective in certain production processes. A strong inference research setting is used to test the contingency hypothesis against a conventional hypothesis that expects the most sophisticated planning techniques to always be most effective. Multisource data from the machinery manufacturing industry support the contingency hypothesis and reject the universalistic hypothesis. The findings are explained using the concepts of task interdependence and bounded rationality. The results have several managerial implications, and they elaborate how classic concepts in organization theory can bring practically relevant insights to operations management research. Article Outline 1. Introduction 2. Conceptual framework and hypotheses 2.1. Underlying assumption: importance of planning in complex organizations 2.2. Universal effect: advantages of sophisticated planning methods 2.3. Contingency effect: fit between planning methods and process types 3. Methods and data 3.1. Research design 3.2. Data collection 3.3. Measures 3.4. Formal evaluation of perceptual measures’ reliability 4. Results 4.1. Descriptive statistics 4.2. Hypothesis testing 4.3. Interviews 5. Discussion 5.1. Organization-theoretical perspectives to capacity planning 5.2. Possible extensions 5.3. Limitations 6. Conclusions Acknowledgements Appendix A. Questionnaire References Purchase $ 41.95 30 Public relations practice in Japan: an exploratory study??Original Research ArticlePublic Relations Review