STRATEGICMANAGEMENT(法国高等商学院LLehmannORTEGA).pptVIP

STRATEGIC MANAGEMENTFirst part: Strategic Management of Companies Ecole Internationale – 4ème année Groupe Sup de Co Montpellier Strategic deployment: The 7S framework: presentation There are multiple variables: this multiplicity shows the complexity of an organisation’s problems which cannot be considered as merely structural The variables are different: some are ‘hard‘: strategy, systems, structure ; others are ‘soft’: style, skills, staff and shared values They are connected: it is difficult to alter one variable without having an effect on the others Generally they are equal when it comes to alterations: without extensive diagnosis we cannot determine, which control will usually be the most effective Strategic deployment: The 7S framework: presentation Strategic deployment: The 7S framework: presentation Strategic deployment: The 7S frameworkLinks between strategy and structure EXEMPLE OF ANALYSIS TRHOUGH COMPETENCIES : HONDA 1948 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 Founding of Honda motor company 50cc 2-cycle engine 4 cycle engines 405cc motor cycle Related products: ground tillers, marine engines, generators, pumps, chainsaws First product: clip-on engine for bicycles The 50cc super -cub N360 mini car 1000cc Goldwing touring motor cycle Acura Car division Source : Grant, Contemporary strategy analysis, Blackwell Publishing, 2002. In 1977, at my final MBA exam, I had to answer the following question: Should Honda try to enter the world car market??? It was a ??given?? question, and all those answering yes failed: Market were saturated Efficient competitors existed in Japan, the US and in Europe Honda didn’t have an experience in the car market Honda didn’t have a distribution network As early as 1985, my wife drove a honda Richard Rumelt, cited in Strategic Safari, Mitzberg and al,, 1999. Strategic analysis: Analysis of resources and competencies Source : HAMEL ET PRAHALAD, ??The Core competence of the corpor