创业灵感源自何处.docVIP

创业灵感源自何处？ How Entrepreneurs Come Up With Great Ideas？ Where do great ideas come from? 灵感源自何处？ At the heart of any successful business is a great idea. Some seem so simple we wonder why nobody thought of them before. Others are so revolutionary we wonder how anybody couldnt thought of them at all. 任何成功的企业都是以伟大创意为核心的。有些创意似乎很简单，我们不禁想问为何之前没人想到过。有些创意又太具突破性，我们会为创业者竟能有这等奇思妙想而啧啧称奇。 But those great ideas dont come on command. And that leaves lots of would-be entrepreneurs asking the same question: How did everybody else get inspiration to strike─and how can we work the same magic? 但这些伟大的创意并非召之即来。因此，许多想要创业的人都在问同样的问题：其他创业者是怎样让灵感迸发出来的──我们怎样才能创造同样的奇迹呢？ To find out, we turned to the experts─the start-up mentors who discuss launching businesses at our Accelerators blog, as well as other investors, advisers and professors who have seen and heard countless success stories, and entrepreneurs who have written success stories of their own. They saw inspiration coming from all sorts of sources─everyday puzzles, driving passions and the subconscious mind. 为了找到答案，我们征询了专家们的意见──这其中有在我们的博客Accelerators上讨论如何创建企业的创业导师，有其他见过、听过无数成功故事的投资者、顾问和教授，还有亲手书写成功故事的企业家。他们谈到各种各样的灵感源泉──日常生活中的难题、强烈的激情，还有潜意识。 Heres what they had to say. 以下是他们的心得体会。 Look at Whats Bugging You 设法解决纠缠你的问题 Ideas for startups often begin with a problem that needs to be solved. And they dont usually come while youre sitting around sipping coffee and contemplating life. They tend to reveal themselves while youre hard at work on something else. 创业灵感的产生没有什么神奇秘诀，也并非无章可循。本图简述了九位著名企业家各自的创业灵感是如何得来的。初创公司的创意通常始于一个需要解决的问题。这些创意一般不是在你坐在那儿啜饮咖啡和思考生命时迸发出来的。它们往往会在你努力解决其他问题的时候浮现出来。 For instance, one company of mine, earFeeder, came about because I wanted news on music I loved and found it hard to get. So I created a service that checks your computer for the music you have stored there, then feeds you news from the Internet about those bands, along with ticket deals and other things. 比方说，当初建立earFeeder这家公司是因为我想了解与我喜爱的音乐相关的消息，却发现这类消息很难找。于是我创立了一项服务，它能在你的