Seminar 12 s2 07.pptVIP

Seminar 12, 325-694 Innovation Performance What does it mean to improve Innovation Performance? Linking management interventions with innovation outcomes? Components of Innovation Performance Balance Score Card The Innovation System Many different management systems and practices influence the innovation system eg.MOI model The role of the GM is to manage the strategy, systems, structure, culture, and processes in order to improve innovation performance What does it mean to improve innovation performance? The above question can be interpreted to mean either: “the production of more new products, and thus new revenues” It can also mean: “the implementation of more process improvements, and thus more cost reductions” New products and process improvements are the final result of an innovation process The Balanced Scorecard Linking management interventions with innovation outcomes? This may not be ideal as we may miss a lot if we do not look at what happens in between For example: Managers in company XY changed the communication system in their RD laboratory in the hope that six years later they would have more new products on the market: But what happens in between? Why do they think that changing the communications system will help laboratory personnel to develop more or better ideas than they have developed in the past? How do we answer these questions? We need to break the goal of “improving innovation performance” into components Generally speaking, the managers in XY were not just focusing on final outcomes when they tried to improve their innovation systems They had much more specific and short-term goals in mind Short-term innovation goals In order to understand what they were trying to do, we need to look at the short-term goals they tried to achieve across the different phases of the INNOVATION PROCESS Components of Innovation Performance James Christiansen in his book Competitive Innovation Management: Techniques to Improve Innovation Performance, Macm