时尚女装供应链管理研究.docVIP

时尚女装供应链管理研究 　　摘 要：时尚女装随潮流而变，它的种类繁杂，产品销售周期短，需求不确定性高，而且服装的生产效率很低，无法满足这样剧烈变化的需求，于是，必须提前进行生产备足货品以满足市场需求，这样就带来了库存过大或产品短缺的问题，给企业利润带来损失。为解决此问题，企业必须建立一条采用“拉动式”战略的高效供应链，同时对产品的市场需求进行详细的分析以及比较精确的预测。 　　关键词：时尚女装；供应链；拉动式战略；市场需求 　　中图分类号：F274 文献标识码：A 　　Abstract： Fashion changes every day and every second， so there are enormously styles of fashionable dress which has very short product life cycle and highly uncertainty of demand. Since the productivity is too low to couple with the significant change of demand， the manufacturer or the fashion company should produce enough products and store them before