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洋娃娃挑战种族偏见.doc
洋娃娃挑战种族偏见 In an age where athletes are sometimes perceived as flashy and arrogant, Green Bay Packers wide receiver James Jones served drumsticks and spaghetti to families, posed for pictures and even tossed the football around with the kids. For him, the spotlight is a way to raise awareness about Americans living in poverty. Residing in London, Chris and Ada Ngoforo were keen for their children to stay in touch with their Nigerian heritage. With this desire and the difficulty in finding black dolls for their daughters, the entrepreneurial couple takes matters into their hands. Soon after, the couple launched their own range of toys, called Rooti Dolls, programmed to speak in several native African languages and promote positive self-images. Our research made us understand that the reason for this unable to speak and understand their mother tongues is not because our children dont want to learn their mother tongues, but more because there are not many essential tools that can easily be both educational and fun at the same time. says Ngoforo. The couple has launched 12 dolls from different African countries. Each one can speak a combination of languages and has their own story. Amongst them, theres Nina, a vibrant girl with Nigerian parents, who loves watching Nollywood and can interact in the Nigerian languages of Igbo, Yoruba, Hausa, and Ibibio. Ngoforo says the toys, which come in different shades of skin color, are designed to break down stereotypes and to provide a more accurate representation of black people. The dolls out there in the market are nothing close to the real image of a black child in terms of features and other attributes -- they are either too thin, too light or chiseled-faced, and even the complexions of most of the dolls are kind of whitewashed, says Ngoforo. The unfortunate effect of this stereotypical misrepresentation is a case of low self-esteem among black children who have been directly or indirectly made to believe less in themselves a
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