Chapter12LocationLayout课程.pptVIP

Choosing the Right Location and Layout Choosing a Location The right region of the country The right state in the region The right city in the state The right site in the city Choosing the Region:Sources of Information Census data World Wide Web / / Survey of Buying Power Editor and Publisher Market Guide Choosing the Region:Sources of Information The American Marketplace: Demographics and Spending Patterns Rand McNally’s Commercial Atlas and Marketing Guide Zip Code Atlas and Market Planner Trade associations and professional societies Geographic Information Systems (GIS) Computerized programs combining map-drawing with database management capability. Search through virtually any database and then plot the results on a map. Visual display reveals otherwise hidden trends. Choosing the State Proximity to markets Proximity to raw materials Wage rates Labor supply needs Business climate Tax rates Internet access Loans, tax incentives, etc. Choosing the City Population trends Competition Clustering Compatibility with community Local laws and regulations Transportation networks Police and fire protection Cost of utilities and public services Quality of life Retail and Service Location Considerations Trade area size Retail compatibility Degree of competition Index of retail saturation (IRS) Transportation network Physical, racial, or emotional barriers Political barriers Retail and Service Location Considerations Customer traffic Adequate parking Reputation Room for expansion Visibility Retail and Service Location Options Central Business Districts (CBDs) Neighborhood locations Shopping centers and malls Neighborhood shopping centers Community shopping centers Regional shopping centers Power centers Shopping Centers and Malls Neighborhood Shopping Centers 3 to 12 Stores; anchor is supermarket or drugstore Community Shopping Centers 12 to 50 stores; anchor is department or variety store Regional Shopping Malls 50 to 100 stores; anchor is one or more major departme