面对VC的15分钟——为展示准确定位SettingtheTonefor.pptVIP

* * 2007-09-13 副标题 * * 2007-09-13 副标题 面对VC的15分钟——为展示准确定位Setting the Tone for Demonstration 肖治 富汇投资管理有限公司 2010年10月26日 * 内容 Content 传递信息-从听众的角度 Delivering your message: The Audience Viewpoint 6分钟演讲的成功要素 Elements of a Successful 6-minutes Presentation 舞台指导 Onstage Guideline 后备方案 Backup Plan * （一）传递信息-从听众的角度Delivering your message: The Audience Viewpoint * * 你想描述哪个部分？Which part do you prefer? 由表及里 自下而上 先宏观后微观 传递信息-从听众的角度Delivering your message:The Audience Viewpoint 为什么当今市场需要这个产品？ Why is the product needed in today’s market 它能解决什么问题？ What problem does it solve? 它在传递什么样新的功能？ What new capability does it deliver? 它是如果工作的？ How does it work? 它与其他竞争对手有什么不同？ How is it differentiated from other competing solutions? * * （二）6分钟演讲的成功要素Elements of a Successful 6-minutes Presentation 6分钟演讲的成功要素Elements of a Successful 6-minutes Presentation 基本建议 Basic Suggestion: 传递一个信息 Have one single message 准备一个脚本 Have a script 把所有的事情都写下来 Write everything done 准备一个备用方案 Have a backup plan * 6分钟演讲的成功要素Elements of a Successful 6-minutes Presentation 了解你希望获得的结果 Know the outcome You want 关注大想法 Focus on Big Ideas 激发观众 Engage the audience 告诉观众为什么他们要关注 Tell the audience why they should care 大声练习 Practice out Loud 健谈、展示你的激情 Be Conversational, show your passion 可以信任的 Be Authentic * 6分钟演讲的成功要素Elements of a Successful 6-minutes Presentation Know the outcome You want 了解你的目标 Know your objectives 了解你的观众可能的问题 Know your Audience’s Likely Questions 自己完成 — 通过帮助和反馈 Develop this Yourself – with help and feedback * 6分钟演讲的成功要素Elements of a Successful 6-minutes Presentation Focus on Big Ideas 大想法最能留下印象 Big Idea that Have the most Impact 通过特点留下印象 Reinforce them with Specifics – Market Data, Examples, Customer Information, Short Stories 别太拘谨 Cocktail Party Level * 6分钟演讲的成功要素Elements of a Successful 6-minutes Presentation Engage the audience 强调你商业中最能留下印象的方面 Emphasize the most compelling Aspect of your Business 开始就描述你解决的问题 Describe the Problem your solution solves early on 通过通俗易懂的例子简