浅谈企业竞争战理论的文献综述及启示.docVIP

《公共与第三部门组织战略管理》课程习作 姓名学院由于战略管理将企业的成长和发展纳入了变化的环境之中，管理工作要以未来的环境变化趋势作为决策的基础，这就使企业管理者们重视对经营环境的研究，正确地确定公司的发展方向，选择公司合适的经营领域或产品—市场领域，从而能更好地把握外部环境所提供的机会，增强企业经营活动对外部环境的适应性，从而使二者达成最佳的结合。麦肯锡：警惕战略中暗藏的缺陷本文的目的是帮助人们矫正忽视行为经济学的做法着重介绍了行为经济学的八条研究成果，它们可以很好地解释某些错误战略的成因。每条研究成果都阐明一个常见的缺陷，这种缺陷可能误导我们得出错误的结论，从而加大我们采用不当战略的风险。战略管理不只是停留在战略分析及战略制定上，而是将战略的实施作为其管理的一部分，这就使企业的战略在日常生产经营活动中，根据环境的变化对战略不断地评价和修改，使企业战略得到不断完善，也使战略管理本身得到不断的完善。这种循环往复的过程，更加突出了战略在管理实践中的指导作用。[1] 项保华,李庆华. 企业战略理论综述[J] . 经济学动态,2000 , (7) . [2] 徐二明,王智慧. 企业战略管理理论的发展与流派[J] .首都经济贸易大学学报,1999 , (10) . [3] 耿弘. 企业战略管理理论的演变及新发展[J] . 外国经济与管理,1996 , (6) . [4] 邹昭日希. 企业战略分析[M] . 北京: 经济管理出版社,2001. [5] 吴维库. 企业竞争力提升战略[M] . 北京:清华大学出版社,2002. leading role, strengthening the capacity of regional radiation. Urban and rural is an inevitable trend, also required from a broader construction of the rapid transit system. Entering the 21st century, the city has maintained fast development momentum, are feature-rich and enhanced. Inherent of city space tends to saturated, in more fast of development speed Xia, city population scale also constantly expansion, city function too concentrated by brings of problem increasingly serious, how Guide City by single center to core-network mode development, by Center City to peripheral group, and tablets District ordered, and efficient expand is future city development must faced of problem, apparently, track traffic for Guide City axis to development, support city space structure optimization and expand has not alternative of role. In 2014, Yibin city peoples Government and the new road bridge stock limited liability company signed the modern streetcar project a strategic cooperation agreement, new road bridge agreement expressly limited shares ... 1.5.1 planning period and long term: as the main planning period to determine future needs of goal nets, planning period to 2030, consistent with the overall urban planning long term life in Yibin city. Vision: planning no specific period according