Analysis University Identity System (UIS) in the Perspective of Soft Power.docVIP

下载本文档

5
0
约1.51万字
约 12页
2016-10-05 发布于北京
举报
版权申诉

Analysis University Identity System (UIS) in the Perspective of Soft Power.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

Analysis University Identity System (UIS) in the Perspective of Soft Power.doc

Analysis University Identity System (UIS) in the Perspective of Soft Power 　　[a] College of Politics, Qinghai Normal University, Xining, Qinghai, China. 　　* Corresponding author. 　　Received 7 August 2012; accepted 29 October 2012 　　Abstract 　　The paper explains the basic connotation of University Identity System (UIS) and analyzes the process of the theory of UIS developing at first. On this basis, the paper puts forward the fundamental principles of strategic designing UIS, such as systematic principle, principle of unity, uniqueness principle, dynamic principle and aesthetic principle, and it also advances that there are some problems and some thoughts which universities must pay attention to when introducing and implementing UIS. 　　Key words: Soft power; University mind identity system; University identity system 　　CAO Hailing (2012). Analysis University Identity System (UIS) in the Perspective of Soft Power. Canadian Social Science, 8(6), -0. Available from: /index.php/css/article/view/j.css.1923669720120806.ZR0200 　　DOI: /10.3968/j.css.1923669720120806.ZR0200. 　　In 1980s, China Academy of Art introduced the materials about Corporate Identity System (CIS) and put it into their teaching practice. Subsequently some universities began to offer relevant classes on CIS one after another and developed cooperation with enterprises to help Chinese enterprises shape their new images. After entering into the 21st century, some of China’s universities absorbed the theory of designing Corporate Identity (CI) and led the way in implementing the UIS (University Identity System) project to build their own identity system. Hence the UIS theoretical research and practical application have begun entering into a period of rapid development. 　　1. THE THEORETICAL CONNOTATION OF UIS 　　Under the theory of designing CI and universities’ characteristics, UIS contains three main elements: UMI (University Mind Identity system); UBI (University Behavior Identity system); UVI