Assessment of Operational Efficiency Among Wholesalers and Retailers of Vegetables in Igalaland of K.docVIP

Assessment of Operational Efficiency Among Wholesalers and Retailers of Vegetables in Igalaland of K 　　Assessment of operational efficiency among wholesales and retailers is one of the many measures of market performance. The costs of operations are heightening by cost of transportation on the bad roads. Vegetables are perishable products and needs to be distributed as quickly as possible. The objective of the study is to assess the operational efficiency of vegetable distribution in Igala land of Kogi State. The wholesalers and retailers of vegetables from each of the three main markets of the commodity were randomly selected for the study. Analysis of data collected by use of questionnaire was accomplished through employing analytical models such as relative operational efficiency， operational efficiency coefficient， marketing margin and multiple regressions. Results showed that operational efficiency varied among the two classes of middlemen in the three markets and was significantly affected by experience， speed of distribution and total value of sales. Better results can be achieved if production and consumption are stimulated through efficient distribution system. 　　Key words： Assessment of operational efficiency； Operational efficiency； Operational efficiency coefficient； Multiple regression； Wholesalers and retailers of vegetable 　　Elijah E. Ogbadu （2013）. Assessment of Operational Efficiency Among Wholesalers and Retailers of Vegetables in Igalaland of Kogi State， Nigeria. Canadian Social Science， 9（3）， -0. Available from： http：///index.php/css/article/view/j.css.1923669720130903.9719 DOI： http：///10.3968/j.css.1923669720130903.9719. 　　INTRODUCTION 　　For any business enterprise to be successful， it has to try all its possible best to satisfy the needs and wants of its customers efficiently and profitably. It means that the enterprise or the seller identifies the uses of its products and try to use an efficient distribution system to deliver the goo