物流企业市场营论文资料.docVIP

摘要：在中国加入了WTO与经济全球化加速发展的背景下，不论国有、民营还是私营的现代物流企业都面临多方面的挑战。大多数中小规模的本土物流企业仍然处于低水准运作的状态，传统物流企业服务营销意识薄弱。为提高我国物流企业效率，增强我国物流企业在国际上的竞争力，中国现代物流企业必须加强营销意识，实施正确的市场营销策略。　　关键词：物流企业；营销策略；企业品牌　　　　Abstract: Under background of having entered WTO and economic globalizations development in China, no matter state-owned, privately operated or the privately operated modern logistics enterprises all face the many-sided challenge. The great majority of Small-scale and middle logistics enterprises of local territory still are in the state that the low standard operation, tradition logistics enterprises service camp