FST 253 Research Development of Food Products.pptVIP

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FST 253 Research Development of Food Products

FST 253 Research and Development of Food Products Why do you need a development process ? Control cost and time An investment not a risk New Food Product Development Phases Several distinct phases Phases are not sequential They overlap, are concurrent and interactive May even return to conceptual phase Phases… cont. The Phases: 1. Market Research Phase 2. Ideation Phase 3. Feasibility Assessment Phase 4. Development Phase 5. Testing Phase 6. Rollout Phase 7. Evaluation Phase 8. Maintenance Phase The Development Team Cross-functional Different departments STAGE-GATE approach to product development Key Decisions throughout the Process Market Research Phase Identify market Identify the market needs Conduct focus groups Ideation Phase Generate new product ideas Reduce to management number Define the concept Feasibility Assessment Phase Make sure the ideas are feasible meet needs withstands critical analysis Development Phase Develop the concept This is the phase where the Culinologist is most involved Steps of the Development Phase Research Develop “Gold Standard” or benchmark Develop prototype Convert to plant friendly formulation Document! Steps of the Development Phase.. Specs and procedures for plant Small manufacturing run / Pilot In-house and consumer testing Packaging HACPP plan Nutritional info Final Spec Sheet Legal issues During development process… Data obtained during Development steps can be used to: Refine marketing costs Source out ingredients and packaging materials Draft marketing plans, labels, promotional literature, etc. Determine production facilities Determine warehouse and distribution needs During development process… Each stage requires interaction with different departments Product statement may change Changes in the direction of product development Can return to the “drawing board” numerous times After development process… After consumer trials, company can decide whether or not to go into a test market Selection of test marke

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