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Promotion Research of the E-Commerce Site in Small and Medium-Sized Enterprises.doc

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Promotion Research of the E-Commerce Site in Small and Medium-Sized Enterprises.doc

Promotion Research of the E-Commerce Site in Small and Medium-Sized Enterprises 　　[a]School of Management, University of Jinan, Jinan, China. 　　*Corresponding author. 　　Received 20 June 2013; accepted 16 September 2013 　　Abstract 　　This paper first presents the e-commerce website development status of small and medium-sized enterprises (SMEs); and then studies the ways to promote e-commerce websites in the information age using various research methods. Moreover, it points out the problems in e-commerce websites promotion in SMEs, and puts forward ways and thoughts to settle the problems. 　　Key words: SMEs; E-commerce; Website promotion 　　WANG Binjie, YUAN Linsan, LIU Xuepu (2013). Promotion Research of the E-Commerce Site in Small and Medium-Sized Enterprises. Cross-Cultural Communication, 9(5), -0 . Available from: http///index.php/ccc/article/view/j.ccc.1923670020130905.Z003 　　DOI: /10.3968/j.ccc.1923670020130905.Z003. 　　INTRODUCTION 　　So far, the application of electronic commerce in SMEs of our country has made great progress, including two kinds of electronic commerce model―B2B and B2C. However, a successful e-commerce site cannot live without consistent active promotion of enterprise. That companies actively promote the e-commerce sites can be good to keep the products of enterprise highly exposure to the consumers and subconsciously increase credibility of consumers for the goods, be helpful to improve enterprise’s reputation so as to improve occupied share of enterprise in the market and do good to attract new consumers who are interested in this kind of goods and directly increase sales profit of the companies. Therefore, SMEs must attach importance to the promotion of e-commerce sites. 　　1. PROBLEMS IN E-COMMERCE SITES’ PROMOTION IN SMES 　　After SMEs realized the benefits of e-commerce sites’ promotion, they set out to build their own e-commerce sites and constantly improve its functions. However many problems were founded in the process o