電子商務個案報告 以亞馬遜網路商店為例 - joung.im.ntu.pptVIP

* * * * * * * * * * * * * Amazon問題報告Amazon IT投資 指導教授：莊裕澤博士 報告人：吳泉賦 Question 2: Amazon has spent a lot of money in technology, particularly in Web services (over $2B tobuild the infrastructure, technical knowledge, and operational excellence to operate a world class web-scale computing platform.) First, study the technology Amazon has emphasized. Then, discuss why Amazon needs to aim at this direction? Which companies are its competitors? And is this promising? * Amazon Web Services Solutions Catalog 87 Solutions in Amazon Associates Web Service (formerly Amazon ECS) 36 Solutions in Amazon Elastic Compute Cloud (Beta) 6 Solutions in Amazon Flexible Payments Service (Beta) 3 Solutions in Amazon Mechanical Turk (Beta) * Amazon Web Services Solutions Catalog 2 Solutions in Amazon SimpleDB (Beta) 11 Solutions in Amazon Simple Queue Service 97 Solutions in Amazon Simple Storage Service 3 Solutions in Alexa Site Thumbnail 3 Solutions in Alexa Top Sites 5 Solutions in Alexa Web Information Service Alexa Web Search * 共254項Web Solutions 持續增加中 * CRM，Services，Logistics，B2B，B2C B2B2C Platform…… Internally, A is organized chaos, deploying small teams to implement new systems. Externally, theyve learned valuable lessons from the knowledge of their customers‘ reviews to build out a large-scale network of shared intelligence. I think its important to realize that first and foremost Amazon is a technology company. Technology is useless if not used for the greater good of serving the customer. * Amazon CTO Werner Vogels *  Amazon的基本資料 Amazon大事紀 1.1994年7月:傑夫．貝佐斯設A。 2.1995年7月:貝佐斯創立網上Amazon公司。 3.1997年5月:Amazon開始進行媒體宣傳。 4.1997年5月:Amazon股票上市。 5.1997年7月:Amazon與Yahoo達成協議。 6.1997年11月:Amazon建立第二家配貨中心。 7.1998年9月:Amazon與Yahoo敲定全球銷售協議。 8.1998年10月:Amazon打進歐陸市場。 9.1998年11月:微軟簽下Amazon為MSN網站的重 要銷售連結網站。 10.1999年5月：Amazon宣布將擴展配貨網。 . . 。 * 商品服務項目　　Amazon的發展歷程，可以清楚看出現在的A 已不是從前專門賣書的網路書店，玩具、音樂CD、DVD、電腦軟體等都一一列入其產品及服務範疇。亦加入二手商品拍賣，由此趨勢看來，未來的A將不單是網路零售百貨的經營模式，更是技術與設備的提供者。 * 事業模式