农业企业经营管论文.doc

期 中 论 文 题目：论打响水蜜桃品牌的策略 ---以慈溪古窑浦村为例 学生姓名 陈园园 学 号 120103700103 学 院 工商管理学院 专业名称 农林经济管理 班 级 12农经 2013年11月 论打响水蜜桃品牌的策略 摘要：古窑浦村积极打造水蜜桃品牌，提高古窑浦水蜜桃的知名度，完善村内销售水蜜桃的基础设施，拓宽宣传渠道，举办桃花节，以桃为媒，以节会友，以农业观光旅游为依托，为其打响品牌农业打下了坚定的基础。古窑浦村不断提升自身水蜜桃品质，创造自主品牌，同时注册“古窑浦”商标，精益求精，而且充分挖掘桃文化，使二者相辅益彰。古窑浦村不断扩大生产规模，促进农民增收，逐步提高农民生活水平。 关键词：宣传；桃花节；采摘节；质量；增收 慈溪市位于沪杭甬三大经济三角的中心，区位交通优势明显，古窑浦村作为慈溪市与镇海区交界处的村庄，用以发展工业的基础设施，以及资金基础幷不雄厚，工业的发展并不见多大的成效，而农业的发展则相对旺盛。古窑浦村以种植水蜜桃居多，但是并没有形成产业规模。现在，古窑浦村以打响村子的水蜜桃品牌为目标，借以形成品牌效应来发展村子的经济。 确定营销环境 （一）先天条件 村集体对村民所拥有的桃树数量，种植面积，以及水蜜桃的的主要品种等进行统计，明确现状，也明确发展方向。经过调查研究，“白凤、玉露、湖景等品种悬挂横幅、刊登广告等已有水蜜桃种植面积4000余亩/zx/lykx/201007/t52247.htm 采摘节开幕，掌起通讯 /art/2011/9/1/art_2703_846037.html 桃文化/content/13/0523/17/137012_287568950.shtml electricity at no cost, revenue from electricity sales. Poverty alleviation to the removal, to desperate farmers out of poverty, in conjunction with urbanization, new communities are centrally placed. Poverty in the enterprise, enterprise more powerful, more social responsibility, they should allow more people to enjoy the fruits of development. Conditions to encourage private enterprises to establish Charity Fund for poverty alleviation, employment, grants, financial aid and other forms of poverty alleviation activities, let poverty alleviation aid corporate social responsibility in the specific embodiment, the proper meaning of giving back to the community. Finally reveals to implement poverty alleviation policies, older age, incapacity, cannot be achieved through industry support and employment support, such as poverty, children and unable to support the poor, Lo-Fi policy reveals the role to play, eventually incorporated into the low range, and fundamentally solve the problem of poverty. (C) establishing and perfecting retreat mechanism. Poverty alleviation is a dynamic project, we must strengthen the farmers information management, dynamic management of po