波特竞争战略的济学解读.doc

波特竞争战略的经济学解读 波特认为，有三种提供成功机会的最基本战略：总成本领先、差异化和目标聚集，企业必须选择其一，才能在产业中获得成功。波特在《什么是战略》中指出：对什么是战略这一问题的回答又增加了一个新视角——取舍战略就是在竞争中做出取舍，其实质就是选择不做哪些事情。D. L. Deephouse, “To be different, or to be the same? It’s a question (and theory) of strategy balance”, Strategy Management Journal, 20, 1999, P147-166 D. Peppers, M. Rogers B. Dorf, “Is your company ready for one-to-one marketing”, Harvard Business Review, May 1999, P59-72 Penrose E., “The Theory of the Growth of the Firm”, New York, Wiley, 1959 Porter M. E., “What is Strategy?”, Harvard Business Review, June 1996, P61-78 Richardson G B, “ The Organization of Industry” , Economic Journal, 1972 (82), P21-29 「美」迈克尔.波特著，陈小悦译：《竞争战略》，华夏出版社，1997年1月 「美」迈克尔.波特著，陈小悦译：《竞争优势》，华夏出版社，1997年1月 「美」埃德温·曼斯菲尔德著，王志伟等译：《管理经济学》，经济科学出版社，1999年7月 venture capital investment guarantee mechanisms, talents, positive for special funds, play to the guiding role of financial capital, leveraging features, evolving financial resources, capital, financial capital, protection of social capital into new patterns. 3 innovation environment, optimizing talent, create a good atmosphere. Departments at all levels to put science and technology innovation and talent working in the strategic position of priority development, and full play to the guiding role of Government, vigorously promote scientific and technological innovation and the preferential policies, mobilizing the entire societys awareness of innovation, stimulate creativity. Further open service the green channel for talent to provide efficient, convenient, quality service and allow all kinds of talents to focus on innovation, play to our strengths. County-level accreditation in recognition of work in a timely manner, contributing to talent and rewarding scientific and technological achievements to emerge, release patent awards grants, encourage patent applications, social forces are encouraged to set up science and technology awards, create an environment conducive to scientific and technol