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Local Publishing Houses Going Abroad Zhejiang Publishing Corporation.doc
Local Publishing Houses Going Abroad Zhejiang Publishing Corporation
During the 11th Five-Year Plan （2006 to 2010）， Zhejiang Publishing Corporation has been honored by GAPP （General Administration of Press and Publication） for its achievement in promoting the Going Abroad plan set for Zhejiang publishing houses by making full use of its own advantage in press and the specific cultural resource of Zhejiang province. Not only itself but its subordinate corporations， such as Zhejiang Xinhua Bookstore Corporation， Zhejiang Education Press， Zhejiang Children Press， Zhejiang Asustek International LTD， have been confirmed by Ministry of Commerce， Ministry of Culture， GAPP and SARFT （The State Administration of Radio Film and Television） as among this country’s most important cultural export enterprises. There are five programs known as： Oriental Press， China-Africa Cooperation Press， BoKu Bookstores， Overseas Chain Business of Network etc. included in the listing of China’s Significant Cultural Export Projects.
From 2006 to 2010， Zhejiang Publishing Corporation has exported books written in English， French， Japanese， Portuguese， Arabic， Greek， Romanian， Swahili etc. and in the year of 2011， the total value of its exporting cultural products has reached $2.4 million， 60% more than that of 2010. Due to these achievements， it has been awarded Special Contribution to the promotion of Chinese Book Internationalization by GAPP andState Council Information Office. Here is a summary of its main practices：
Firstly， enhance domestic competitiveness and let it thrives overseas.
People in Zhejiang Publishing Corporation believe that in order to go abroad， they must pay extra attention to publishing itself with awareness of their share of cultural responsibility and thus enhance their core competitiveness. In the year of 2010， they have crossed the threshold of $2 million， 98% of which is from publishing that has dominated the publication of certain kinds of books in domesti
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