学年论(市场营专业).docVIP

四川理工学院学年论文 浅论保健品销售模式之 会议营销 学 生： 学 号： 专 业： 班 级： 指导教师： 四川理工学院经济与管理学院 二O一一年七月 摘 要 随着中国老龄化社会的逐渐到来，医药保健品行业将会迎来更加广阔的市场发展空间，庞大的市场需求刺激着大量的各种保健品纷纷进入市场。由于市场太过庞大，中国对保健品监管不力，导致了保健品的市场泛滥以及混乱，从而让消费者开始对保健品持排斥的心理，这也让保健品在市场的销售开始变得越来越困难。随着营销学在实际环境下的的广泛应用，保健品销售也在不断摸索新的销售模式——会议营销。 但是会议营销在实际的运用中依然存在着很多问题，比如目标客户的选定以及邀请，时间和地点的选定等等。探索最佳的会议营销渠道和模式以及实际的运用程序将会在很大的程度上提高我们销售的业绩。 关键字：老龄化，保健品，会议营销，排斥心理，探索 Abstract With Chinas gradual arrival of aging society, medicine and health products industry will come in a broader market space, the huge market demands to stimulate a large variety of health .Care products have entered the market. As the market is too large, poor supervision of Chinas health care products and health care products market led to the proliferation and confusion, so that consumers of mental health care support exclusion, which allows the sale of health products in the market becoming increasingly more difficulty. As the marketing environment in a wide range of practical applications, health care products sales are constantly exploring new sales model -----the conference marketing. However, the practical use of marketing in the meeting that there is still a lot of problems, such as target customers and invite selected, time and place selected, and so on. Conference to explore the best marketing channels and models and the actual use of the program will be a large extent on improving our sales performance.  Keywords: aging, health care products, meeting the marketing, reject, and explore 目 录 1.前 言 1 1.1研究背景 1 1.2研究内容与方法 1 2.近年来保健品的营销模式分析以及遇到的困难 1 2.1保健品会议营销模式swot分析 2 2.1.1 优势 2 2.1.2 劣势 2 2.1.3 机遇 2 2.1.4 威胁 3 3会议营销模式的未来发展战略 3 3.1 确定适当的发展经营理念 3 3.2 保持创新的发展观念,不断改进其经营水平 4 3.3 重视自身的品牌建立,让会议营销模式能长久的生存下去 5 4. 研究结果与未来展望 5 4.1本文主要研究结论 6 4.1.1会议营销首先应该按照规范性 6 4.1.2．会销初期要以建设一支专业化的营销团队为重点 6 4.2 本文研究的创新之处 6 4.3 研究局限和未来的研究方向 7 5.参考文献 7 6.致谢辞............................................................81.前 言