中山大学吴柏林教授 “广告心理学”绝密资料_schiffman05_tif.docVIP

Chapter 5: Personality and Consumer Behavior Multiple Choice Questions: Consumer purchases are likely to be influenced by personality factors, and marketers try to incorporate human traits in their messages. An example would be the headline “Take your own road.” What personality trait would this headline for a motorcycle most likely be appealing to? status being challenged individuality snobbery (c; Difficulty 3, p. 119) Consumer purchases are likely to be influenced by personality factors, and marketers try to incorporate human traits in their messages. What personality trait would t