^公关概述与经典案例-3.pptVIP

惠氏善存银片“梦之队”圆梦计划 广告与公关资源整合 　 How to integrate with CRM and research?如何与“客户关系管理”＋调研互动？ Use CRM for PR program recruitment channel and content provider channel Develop questions with possible media hook for research Report media seeding Involve third party for the authority/awareness of research to increase the media hook Media: Youth Daily Circulation: 600,000 Time: Mar.7, 2007 Page: C07 Size: Half Page Media: Shanghai Morning Post Circulation: 700,000 Time: Apr.18,2007 Page: D2 Size: 2 Full Pages Media: Beijing Morning Post Circulation: 600,000 Time: Ap