Ch04测量与量表题材.ppt

* At the end of this presentation, you should: 1. Know what marketing is and why you should learn about it. 2. Understand the difference between micro-marketing and macro-marketing. 3. Know why and how macro-marketing systems develop. 4. Understand why marketing is crucial to economic development and our global economy. 5. Know why marketing specialists—including middlemen and facilitators--develop. 6. Know the marketing functions and who performs them. * At the end of this presentation, you should: 1. Know what marketing is and why you should learn about it. 2. Understand the difference be