好邻居中英文巧力调查问卷.docVIP

好邻居中英文巧克力调查问卷 本问卷由好邻居食品提供 Q1. 请问你看到或者听说哪些巧克力的品牌呢?还有吗?还有吗?[将被访者回答的第一个品牌记录在“第一提及”Q1a(单选)下面，“其它提及”记录在Q1b(复选)下面] 　　Which chocolate brand have you seen or heard of? Probe (write the first brand name under TOM Q1a (SA); write others under Q1b (MA). 　　[出示示卡] Show Card 　　Q2. 除了你刚才提到的品牌之外，你还看到或听说过卡片上的哪些巧克力品牌呢?还有吗?还有吗?(复选) 　　Besides the brand name you have mentioned, have you seen or heard of any chocolate brand names on the card? (MA) Probe 　　[出示示卡] Show Card 　　Q3. 请问你过去曾经买过哪些品牌的巧克力呢? (复选) 　　Which brand of chocolate have you purchased before? (MA) 　　[出示示卡] Show Card 　　Q4. 请问您最常买的是哪个品牌的巧克力?(单选) 　　Which brand of chocolate do you purchase most often? (SA) 　　[出示示卡] Show Card 　　Q5 请问您在过去6个月中曾经吃过哪些品牌的巧克力呢?(复选) 　　Which brands of chocolate have you had in last 6 months? (MA) (Sara – in the Chinese translaton, does “had” relate to “ate.” Yes 　　Recommend to add some time period, like a year, so to read: Which brands of chocolate have you had I the past year?) I think if “6 months”is better? 　　[出示示卡] Show Card 　　Q6 请问您最常吃哪个品牌的巧克力?(单选) 　　Which brand of chocolate do you have most often? (SA) (Sara – add Mauna Loa, Paton’s [direct competitors to HH] and Guylian [2nd tier competitor to HH]) 　　Q1a Q1b Q2 Q3 Q4 Q5 Q6 　　第一提及 　　TOM 其他提及 　　Others (specify) 提示提及 　　Aided awareness 买过 　　Have purchased 最常买 　　Purchase most often 吃过 　　Have had 最常吃 　　Most often have 　　好邻居 好时　　德芙 Dove　　吉百利 Cadbury 　　MM 　　奇巧 Kit kat 　　金帝 　　施华 　　费列罗　　士力架9 　　[出示示卡] Show Card 　　Q7 请问您平均多久购买一次巧克力?(单选) 　　How often do you purchase chocolate? (SA) 　　一天一次以上 More than once a day 1 　　一天一次 Once a day 2 　　一星期4-6次 4-6 times per week 3 　　一星期2-3次 2-3 times per week 4 　　一星期一次 Once a week 5 　　两星期一次 Once every 2 weeks 6 　　两星期一次以下 Less 7 　　[出示示卡] Show Card 　　Q8 请问您经常在哪购买巧克力呢?(单选) 　　Where do you often purchase chocolate? (SA) 　　超市 Supermarket 1 　　仓储式超市 Warehouse supermarket 2 　　杂货店 Grocery 3 　　糖果店 Candy shop 4 　　便利店 Convenience shop 5 　　其他(请注明)Other (please specify) 97 　　[出示示卡] Show Card 　　Q9 请问您购买巧克力通常作为什么用途? 　　What is the normal use o