Unit2TheRichestManIn.ppt

Unit 2 The Richest Man In America, Down Home I. Warm-up Activity II. Cultural Information III. Main Idea/Text Organization IV. Text Analysis V. Language Study VI. Summary of key words, phrases, and structures I. Warm-up Activity Listen to a story about Abraham Lincoln. Questions: 1. What happed to Abraham Lincoln one day? 2. How is story related to the theme of this unit values? 3. What do values mean? I. Cultural information 1. Rolls-Royce 2. Dime store 3. Places: Arkansas, Bentonville 4. Wal-Mart 5. Ford Motor Company 6. names: full name, first name (given name, Christian name), last name (surname, family name, maiden name) 7. Forbes Magazine 1. Rolls-Royce Rolls-Royce: any of large, expensive, comfortable cars made by the British company Rolls-Royce Rolls-Royce Motor Company Formed in 1905 – 1906, By Charles Rolls (1877- 1910) and Henry Royce (1863-1933) in Britain 2. Dime store Dime store: a store offering wide assortment (花色品种) of inexpensive items, formerly costing five or ten cents, for personal and household use. 3. Arkansas Bentonville, Arkansas 4. Wal-Mart If judged by appearance Sam Walton was a very ordinary man. He was raised in the Depression years, and served in the army during World War II. It was he, who from humble beginnings built the worlds most admired retail organization. Sam had a passion to compete and an appetite for adventure. He realized that Wal-Mart needed to do more than offer low prices to be successful - it also had to exceed customers expectations for quality service. Sam devoted his life to expanding and improving upon this concept. He was also a good motivator of people, because he practiced what he preached. He remained guided by the old-fashioned principles of hard work, honesty, neighborliness and thrif