实务手册-—寿险的中高端客户服务学员手册全稿.docVIP

单元主题 中高端客户服务 学员手册  服务的意义： 对公司：1、提高公司知名度，建立良好品牌，树立公司形象 2、持续经营，打造百年老店 3、创造利润，获得良质契约 对客户：1、增加对公司的安全感 2、增强对自身的满足感 3、获得更充分全面的保障 4、成为其家庭经济顾问 对个人：1、增加保额 2、提高继续率 3、介绍新客户 4、建立影响力中心 心得：______________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ 客户服务的公式： 公式：服务水平-预期服务〉0 0 = 0 重点记录:____________________________________________________ _____________________________________________________________ _____________________________________________________________ _____________________________________________________________ ____________________________________________________________ _____________________________________________________________ _____________________________________________________________ ____________________________________________________________ _____________________________________________________________ _____________________________________________________________ ____________________________________________________________ ____________________________________________________________