CH20Introducing New Market Offerings(市场营销,科特勒,英文版).pptVIP

MARKETING MANAGEMENT12th edition Chapter Questions What challenges does a company face in developing new products? What organizational structures are used to manage new-product development? What are the main stages in developing new products? What is the best way to set up the new-product development process? What factors affect the rate of diffusion and consumer adoption of newly launched products? Categories of New Products New-to-the-world New product lines Additions to product lines Improvements to products Repositionings Cost reductions Factors That Limit New Product Development Short