XXX洗涤用品市场营销计划书(16页).doc

目 录 XX科技与“科洁儿”................................................................................3 市场现状..................................................................................................3 目前市场整体情况.................................................................................4 SWOT分析............................................................................................4 优势分析....................................................................................4 技术优势....................................................................................4 产品优势....................................................................................4 劣势分析....................................................................................5 竞争情况....................................................................................5 消费者的认知度.......................................................................5 渠道拓展....................................................................................5 机会............................................................................................6 广阔的市场前景.......................................................................6 宽松的招商政策.......................................................................6 威胁............................................................................................6 市场的接受程度.......................................................................6 竞争对手的跟进.......................................................................6 产品介绍.................................................................................................7 主渠道定位.............................................................................................7 合作伙伴定位.........................................................................................8 代理商经销商的选择和合作方式.............................................8 经销商合作商的实力.................................................................8 代理商经销商的配合程度............................