Unit 1 Advertising全英学案.docVIP

Unit 1 Advertising Project: How do you build an ad campaign? Learning aims and demands: To learn about some basic information about an ad campaign; To apply what they have learnt to develop an ad campaign. Learning key points and difficulties: 1 How to help Ss to develop an ad campaign; 2 The usage of some key points. Learning procedures: Step 1 Useful words and phrases Words: 1.各种各样的 _____________ 5. 确定 _____________ 2. 听众 _____________ 6. 迎合 _____________ 3. 特定的 _____________ 7. 做出反映 _____________ 4. 媒体 _____________ 8. 方法 _____________ Phrases: 1. 策划广告宣传 7. 为了 2. 影响特定的受众 . 提前 3. 弄清楚 . 对有吸引力 4. 使用各种媒介 . 传达 5. 目标受众 . 取决于 关心 Step 2 Fast-reading Read the passage quickly and answer the following questions: 1. What is an ad campaign? 2. What media can you use in an ad campaign? 3. What is important when you are planning an ad campaign? Step 3 Careful-reading 1. Read the passage again and fill in the blanks. To build an ad 1. c Step one ★ Have a clear 2. a and 3. t audience in mind; ★ Do a little 4. r and you can 5. c right 6. m for the right people. Step two ★ Gather 7. i from your research; ★ It is important to always try to 8. a to the way the audience will 9. r . Step three ★ Use different 10. w to get your message 11. a ; ★ Decide what 12. a you want to use to 13. r your audience. 2. Choose the best answers: 1. The passage is to _____________. teach us how to build an ad campaign tell us what an ad campaign is show us where we can put an ad introduce why we should build an ad campaign 2. What does the phrase “reach a certain audience” mean in the first paragraph? To get to some place. To pay attention to some people. To influence or touch some people. To encourage some people. 3. Which of the following is not the step of building an ad campaign? Doing research on the topic. Determining the target audience. Choosing the forms of media. Caring about the issue. 4. The best medium to reach people who are blind is likely to be ___________. A. TV B. Radio