BA101题库.doc

错题： 难题： 难题： 1.Which product will be most attractive to Low Tech customers as of January 1 next year? (Refer to the Round 2 Foundation FastTrack Report- available both on Blackboard and in Appendix 1 of “An Introduction to Business.”) 答案 所选答案： Able 注解：CVC最高吧 2.From the fishing story, what is an example of a procedural innovation? 答案 所选答案： Get up earlier and fish with three poles instead of one 注解：procedural innovation程序革新是早起并且多找几个湖钓鱼 3.Which product has the best position for the High Tech market? (Refer to the Round 2 Foundation FastTrack Report- available both on Blackboard and in Appendix 1 of “An Introduction to Business.”) 答案 所选答案： Fast 注解：同1选CVC最高吧 4.Marketing strategy is most successful when it has: 答案 所选答案： a customer orientation 注解：营销策略在消费者定位下才会行之有效 5.In the fishing story, what prevents Dave from killing evil Ralph or cutting his nets? 答案 所选答案： Loss of trust leading to no one being willing to trade with him, societal mores, and potential consequences 注解：阻止你杀人的不是法律，而是失去信用，无信比坐牢更可怕 6.What is an example of a market? 答案 所选答案： All the above 注解：Ebay刷傻了吧。。 7.The strength of the distribution investment is measured by: 答案 accessibility 注解：Accessibility 是评价消费者有多容易去买这个货物 8.Which product has the best position for the Low Tech market for the coming year in Round 3? (Refer to the Round 2 Foundation FastTrack Report- available both on Blackboard and in Appendix 1 of “An Introduction to Business.”) 答案 所选答案： Daze 注解：看哪个产品距离他的下一个最佳位置最近 9.What is an advantage of economic specialization? 答案 所选答案： It provides an opportunity to experience greater efficiency and increased productivity 注解：经济专门化会提高效率与产量 10.To best serve the Low Tech market, why should Baldwin reposition Baker this year? (Refer to the Round 2 Foundation FastTrack Report available both on Blackboard and in Appendix 1 of “An Introduction to Business.”) 答案 所选答案： To manage the age- it will be more than 4 years old at the end of the year 注解：看着挺好的就别改了 11.What is th