CRM_Guidelines for Final Project_2012.pptVIP

Group Final Project Report 10% Presentation 10% 2012.11 Objective The objective of Final Project is to provide you with some experience in applying the concepts and methods of CRM to a real company and real business challenges. To improve your ability in team cooperation, effective communication, and be able to contribute effectively as a team member of diverse groups * Topic: Loyalty Program LP enrolment, LP effects on customer behavior, LP effects on customer attitudes, Points pressure and rewarded behavior mechanisms, Personalized marketing and sales promotions, LP design, …