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Brand Equity Measurement System A brand equity measurement system is a set of research procedures that is designed to provide timely, accurate, and actionable information for marketers so that they can make the best possible tactical decisions in the short run and strategic decisions in the long-run. Brand Equity Measurement System Implementing this system involves: Conducting brand audits. Brand Inventory Brand Exploratory Developing tracking procedures. Designing a brand equity management system Brand Equity Charters Brand Equity Reports Brand Equity Overseers Conducting the Brand Audit A br