基于“三创教育”多层面教学模式构建及在市场营销专业课程中的应用.docVIP

基于“三创教育”的多层面教学模式构建及在市场营销专业课程中的应用 摘要： 从市场营销专业课程教学的特点入手，分析了基于“三创教育”的多层面教学模式的内涵，阐述了其结构和实施程序，并将此教学模式在《市场营销学》课程中的实践。研究表明，基于“三创教育”的多层面教学模式有助于提高学生的创造、创新、创业和就业能力。 abstract: in view of the teaching characteristics of the marketing, the paper analyzes the connotation of the multi-dimensional teaching model based on “three creativity education”, explains its structure and its implementation process, and applies the model in the marketing teaching process. the result shows that the multi-dimensional teaching model based on “three creativity education” can improve students’ abilities of innovation, creativ