解密宝洁的品牌理—品牌量化管理 试题答案.docVIP

单选题 A??以此保持产品的独特性B??以此宣传产品 C??体现公司的理念 D??以此与他公司的货物区别 A??DGSM B??IVORY C??LOGO D??DITR 3.跨国企业多年的发展经验告诉我们：当品牌定位清晰以后，一条正确的道路是通过产品线的延伸获得： ???回答：正确 A??经营范围的扩大B??市场份额的扩大 C??销售规模的增长 D??利润空间的扩大 A??降低价格B??品牌规模成长 C??保持神秘感 D??提高忠诚度 A??销售规模、长线盈利B??品牌市值、品牌溢价 C??长线盈利、品牌市值 D??销售规模、品牌溢价 A??品牌战略B??战略分析 C??品牌规划 D??品牌定位 A??把规模做上去B??对品牌精神价值的认同 C??打造品牌资产 D??把品牌溢价做上去 A??销售经理写出的关于市场情况的调研报告B??品牌经理写出的关于品牌的战略发展规划 C??研发经理写出的关于产品性能的描述 D??品牌经理写出的管理手册 A??品牌溢价B??品牌指数 C??品牌测量 D??品牌微调 A??种类分析B??顺序排列 C??市场分布 D??产品需求层次图 A??国美苏宁的标志B??宝洁公司的星月标志 C??摩托罗拉的大M D??苹果翁的P标志 A??品牌和产品一样是用一种行为的组合塑造出来的B??品牌是精神价值的一种载体，而产品是功能价值的载体 C??做品牌就是给自己的产品附加这种功能价值 D??品牌是一种跨越了人类的左脑和右脑的一种存储结构 A??重估品牌资产B??保持神秘感 C??提高忠诚度 D??延伸产品线 A??有形的品牌资产B??无形的品牌资产 C??无形的固定资产 D??有形的固定资产 A??问卷调查法B??分类比较法 C??类比推理法 D??内存满足法 leading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take leading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take leading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take