考试题目：量化销——年度营销计划.docxVIP

学习课程：量化营销——年度营销计划单选题1.营销计划的作用是： 回答：正确 A 指导日常的营销活动 B 发展事业和团队 C 帮助管理者有远见地看待企业的发展方向和目标 D 提高自己的营销水平和管理水平 2.营销战略和企业战略的关系是: 回答：正确 A 被包含 B 先后 C 没关系 D 包含 3.营销战略三要素的顺序： 回答：正确 A 可以颠倒存款 B 不能颠倒 C 无所谓 D 不固定 4.制定营销计划的步骤有: 回答：正确 A 3个 B 4个 C 5个 D 6个 5.企业中，上级领导者设定目标的层面是： 回答：错误 A 战术 B 战略 C 操作 D 监督 6.在各行业中，占据领导者地位的公司所占的市场份额为: 回答：正确 A 10% B 20% C 30% D 40% 7.在安索夫矩阵中，做老市场、老产品时要用： 回答：错误 A 开发法 B 市场法 C 渗透法 D 多元化 8.工业类产品采购过程的特点有： 回答：正确 A 个人决策 B 周期短 C 购买风险较大 D 金额小 9.大产品采购是指： 回答：正确 A 消费类产品采购 B 工业类产品采购 C 交易式采购 D 化妆品采购 10.营销战略中，选择要素最重要。下列不属于选择的内容是： 回答：正确 A 细分顾客 B 市场选择 C 销售促进 D 价值定位 11.下列选项，不属于4R的内容有： 回答：正确 A 产品 B 方案 C 时间 D 渠道 12.下列不属于发展机会的类型是： 回答：正确 A 密集式 B 整合式 C 单一式 D 多元化 13.KSF的含义是： 回答：正确 A 可示范性 B 提高待遇 C 加强沟通 D 关键性成功因素 14.SWOT分析中，反映外界环境的是： 回答：正确 A 机会和威胁 B 机会和优势 C 威胁和劣势 D 优势和劣势 15.下列不属于漏斗报表三要素的是： 回答：正确 A 沟通 B 赢率 C 速度 D 机会 with the contract, pay the loan, and agencies at all levels and should be brought to the Bank the right to institutions (risk management Department) approval are held accountable for breach of contract. Business marketing, credit risk management bodies (departments) and their staff should collect personal customer information through various channels, such as work, family of the borrower, and other major events, inward (MS) delaywith the contract, pay the loan, and agencies at all levels and should be brought to the Bank the right to institutions (risk management Department) approval are held accountable for breach of contract. Business marketing, credit risk management bodies (departments) and their staff should collect personal customer information through various channels, such as work, family of the borrower, and other major events, inward (MS) delaywith the contract, pay the loan, and agencies at all levels and should be brought to the Bank the right to institutions (risk management Department) approval are held accountable for breach of contract. Business marketing, credit risk management bodies (departments) and their staff should collect personal customer information