《新编商务英语翻译》教案.doc

Unit 1 Business Travel Ⅰ. Objectives After studying this unit, the Students (abbr.Ss) should get the general idea of what business travel is and what the characteristics of business travel are so as to be able to translate the articles on business travel into Chinese or vice versa according to the translation skills in focus about Splitting. Ⅱ.Detailed plan 1. Teaching Methods: student-oriented 2. Teaching Periods: 4Periods 3. Key points: 1) To know the general background knowledge of what business travel is; 2) To understand the translation skills in focus about splitting; 3) To translate the texts appropriately paying special attention to notes and comments behind the texts; 4) To finish tasks for translation exercises behind the texts. 4. Difficult points: 1) To understand the translational skill in focus about splitting; 2) To translate the texts appropriately paying special attention to notes and comments behind the texts. 5. Teaching procedures 1) Lead-in work (1) What is business travel? It includes Commercial Business Travel, Convention Travel, Exhibition Travel, Incentive Travel, Public Relations Travel, Special Program Travel and Sales and Marketing Travel. (2) What are the characteristics of business travel? (See P2) 1. Time 2. Quality of services 3. Language Example: Welcome to the China Incentive Business Travel and Meetings Exhibition - CIBTM ? The China Incentive, Business Travel Meetings Exhibition is the leading international event for the business travel and meetings, incentives, conferences and events industry (otherwise known as MICE) in China and the wider Asia region. CIBTM is an award winning event taking place annually in Beijing. The aims of CIBTM are to provide a business platform for international and regional venues, hotels, destinations and suppliers to meet with meeting planners, incentive travel buyers and those involved in the meetings and incentives industry from China and Asia. 2) Skill in focus: splitting 1