武汉工程大学外语学院.docVIP

武汉工程大学外语学院 教 案 课程名称：授课单位：授课对象：授课教师：总学时： 授课学期：制定时间： 200年月 Chapter 1 Writing of Business English Letter Unit 1 Overview of Business English Letter TEACHING TARGETS ●Understand the characteristics of business English language and structure; ●Grasp relevant professional terms, words and sentence patterns; ● Get familiar with the layout and styles of business letter. CONTENTS ● Characteristics of Effective Business English letter ● Writing Skills in Modern Business English letter ● Layout of Business English letter FOCUSES Writing Techniques and Layout in Business English Letter TIME ALLOCATION ●2 classes: Overview of the Subject, Introduction of Business English Letter ●2 classes: Sample analysis and Exercises TEACHING STEPS ●The basic format of a business letter: 1) letterhead(信头） 2) Ref.No (发文编号） 3）Date （日期） 4) Inside Name and Address 5) Attention line （注意事项） 6) Salutation（称呼） 7) Subject line（事由标题） 8) Body of the letter(正文) …………………………………………………. ………………………………………………. 9) Complimentary close（结尾敬语） 10) Signature （签名） 11) Enclosure Notation（附件） 12) Carbon Copy(抄送) 13) Postscript (附言 ●Letter styles/form Full block form (齐头式) Modified block form with indented style (混合式 ） Modified block form (改良式) Simplified form (简化式) TEACHING TARGETS ● Master the guidelines of writing sales letters. ● Learn the skills of promotion. ● Understand the language characteristics of promotion letters. ● Learn about the ways to establish business connections. CONTENTS ● Importance of product promotion in international market ● The way to find potential customers ● The skills to write a beautiful promotion letter to make yourself stand out ● Factors to be taken into consideration and the layout of a good promotion letter FOCUSES ● Sample analysis in specific situations ways to establish business