国际市场营销课 第二章 国际市场营销环境.pptVIP

第二章 国际市场营销环境 学习要点 基本要求 1、主要包括： 文化、经济、政治与法律环境 2、文化要素的构成 3、罗斯托的经济成长阶段理论 4、经济结构 5、政治风险的种类 6、国际司法管辖权的认定 学习要点 重点 1、文化适应（自我参照标准） 2、国际争端解决的三种方式 3、大陆法系与英美法系的区别 Case 1 Situation: Zhang Yu (B), a member at a famous pharmacy corporation is visiting one of his American friends, Doctor Smith (A)，for the first time together with his wife Wang Qing (C ). They have just arrived ,and Doctor Smith is meeting them at the airport . Case 1 A：Hi, Mr Zhang. Welcome to the States! B：Thank you very much, Doctor Smith. This is my wife Wang Qing. Wang Qing, this is Doctor Smith, whom I often mention to you.