unit1讲解内容.ppt

Translation of Text A Para. 7为了使自己的品牌成为公众的焦点，阿迪达斯多年来也赞助了一些运动员。在2008年，有295名足球运动员、64名橄榄球运动员、71名网球运动员、24名篮球运动员和8名高尔夫运动员都受益于阿迪达斯的赞助。阿迪达斯运动装备的第一个知名代言人就是1936年夏季奥运会金牌得主，美国田径传奇人物杰西?欧文斯。在赞助北京奥运会的同时，阿迪达斯也投入了约两亿美元来支持2012伦敦奥运会：在业界，这种品牌意识是非常重要的。 Back Bottom-up Top-down Text B Approaches to Career Planning Part III Text B Pre-reading Activities Task 1 Task 2 Task 3 Syndicate Activities Task 4 Home Reading of the Text Text B Background Information Pre-reading Activities Back Discuss the following questions with two or three group Mates. Then report to the class. With regard to career planning, where do you see yourself three years from now? 2. What are the issues you would like to avoid in a job or career? Why? 3. What is your career plan? 4. What qualifications do you have to help you succeed in landing the job you like? 5. What kinds of personal characteristics would help you succeed in your chosen job? 6. What kinds of skills do you have for a particular career path? Background Information The following factors should be considered when choosing a career. Aptitudes: What kinds of aptitudes does the individual have? What does one do well and enjoy doing? Is working with plants or animals, for example, or dealing with people a pleasant experience? Some people prefer to work alone. Some people prefer to work in groups. What seems easy for some may be difficult for others. Interests: Another factor to consider is the individual’s interests. What school subjects does one like? What hobbies does a person have? These factors are clues to knowing the type of job and to considering education and training. Back (to be continued...) Wages and salaries: Some jobs pay more than others. The more training a position requires, the more likely it is to pay a higher salary. Occupations that have a labor shortage tend to pay higher salaries than those where there are many able candidates. Physical demands: Choosing a vocation should also be done with a realistic atti