marketing uiz1 answer.docVIP

1.Five basic marketing management philosophies. 1)Production concept: The production concept holds that consumers will favor products that are available highly affordable, and therefore management should focus on production and distribution efficiency . 2)Produce concept:The product concept holds that customers prefer existing products and product forms, and the job of management is to develop good version of these products. 3)Selling concept:The selling concept holds that consumers will not buy enough of the organization’s products unless the organization undertakes a large selling and promo