营销推广方案.docVIP

营销推广方案 推广是企企业根据市场变化,结合企业业经营目标推销产品或服务的的 推广的写作通常要注意意以下几个方面: 1要注意意对消费群体的分析; 2要要注意对策略的分析; 3操操作过程要详细具体; 4对对各个网点的计划要具体; 5各种促销活动也要具体; 6其他方面 公司司市场推广 一,消费群分析析 1有一一定经济收入者,购车的目的的是改善交通条件,方便工作作 2城镇与乡村的公务人员员,如行政,税务,公安,邮邮政人员,一般由单位或共同同出 ,其目的是方便便工作 3从事贸易,贩运的的个体户,购车的目的是节约约时间,方便运输,提高工作作效率 4追求时尚的青年男男女,购车的目的是享受生活活,方便工作 1有明显的从从众心理和趋同性,听熟人介介绍或看他人购买 2购买前前是理性的,但由于受自身经经济收入及对摩托车的知识了了解程度的限制, ,所以又是感性的 3影响产品购买因素的排序序依次是价格,款式,质量,,品牌,服务 4选购时,喜喜欢找已有摩托车的用户或者者懂摩托车,汽车维修的技术术人员联同挑 对摩托车车的需求特征 价位及排量:: 跨骑式:3000!40000元,90!100四冲冲程;5000!6000元元,125四冲程 ::20xx!4000元,550!60小踏板;35000!5000元,90!1000大踏板 2性能: ,坚实耐用,操作简单单,外观华丽 1消消费观念,消费习惯很难改变变 2信息量少,且分散,信信息传播慢 3密集县镇网点点要耗费较大人力,物力和财财力 1优势: ,品牌价值33102亿元,居行业之首 ,60个异地业务部,,621个专卖店,45000余个销售网点,2800余余个服务 品种多,1100余个品种 2劣势: ,以往只只重视在重点地区城市市场的的宣传推广,品牌并 ,特别是农村市场知知之甚少甚至产生误解 ,政策,分销策略变化化太快,网络不稳定,网点虽虽多,但至少有一半作用很小小或不发挥作用 ,,但真正的品牌产品并不多,,除了个别产品在全国有些影影响外,在西 ,华北等地地某个品牌如今已落得和杂牌牌车相提并论 ,策略 education on Party membersadvancement activities and enhance awareness of the Communist Youth League education achievements, and vigorously promote the construction of civilization advanced units, units and staff home building activities, balanced, focused, pragmatic, innovation, high standard, high quality, high level, high efficiency to complete various tasks throughout the year.First, pay close attention to research information, efforts to improve decision-making servicesIn accordance with the information reflect the information, promote the work of information leading work requirements, adhere to grasp the team construction, mechanism construction and quantitative assessment, give full play to the assistant role of leadership, actively promote the innovation of research information development, and vigorously promote the research work of information to mention upgrading, efforts to improve the ability and level of decision-making.(a) adhere to the decision in the first place. To make the decision service as the focus of the work, participate in the point, and in the ke