商务英语课部分句子翻译.docVIP

Unit 2 As well as organizing and supervising the work of their subordinates, they have to work with people in other areas and functions. 除了组织和监督他们下属的工作之外，他们还必须与其他领域和职能部门中的人们一起工作。 It is generally the job of a company’s top managers to consider the needs of the future, and to take responsibility for innovation, without any organization can only expect a limited life. 一般来说，公司的最高层经理的工作是考虑未来的需要和对创新负责，没有这些工作，任何机构存在的时间都不会很长。 Top managers also have to manage a business’s relations with customers, suppliers, distributors, bankers, investors, neighboring communities, public authorities, and so on, as well as deal with any major crises which arise. 高层的经理也必须处理公司与客户、供给商、经销商、银行家、投资者、相邻社区和地方当局的关系，同时还要处理可能出现的任何重大的危机。 Drucker, for example wrote nearly 30 years ago that ‘Altogether this entire book is based on the proposition that the days of the “intuitive” manger are numbered,’ meaning that they were coming to an end. 例如，德鲁克在差不多30年前写道，“总体来说，这本书是根据‘凭直觉的’经理存在的时间不长了的命题来写的，意思是这种日子即将结束了”。 Unit 9 Thus services, activities, people (politicians, athletes, film stars), places (holiday resorts), organizations (hospitals, colleges, political parties) , and ideas , as well as physical objects offered for sale by retailers, can be considered as products. 这样，服务、活动、人（政治家、运动员、电影明星）、地方（度假胜地）、组织（医院、学院、政党）和想法，还有由零售商降价销售的实在的物品，都可以认为是产品。 The major producers of soap powders, for example, are famous for their multi-brand strategy, which allows them to compete in various market segments , and to fill shelf space in shops, thereby leaving less room for competitors. 例如，肥皂粉的主要生产商以他们的多品牌策略而出名，这一策略允许他们在各种各样的细分市场中进行竞争，把他们的产品填满商店的货架，因而给竞争者留下更少的空间。 Since different products are always at different stages of their life cycles, with growing, stables of declining sales and profitability, and because markets, opportunities and resources are in constant evolution, companies are always looking to the future, and re-evaluating their product mix. 由于不同的产品总是处于它们生命周期的不同阶段，销售和收益总是从增长、稳定到下降；也因为市场、机会和资源经常的处在发展变化中，公司总是着眼未