国外商业软件介绍模板.pptVIP

? Copyright Ovum 2007 * ? Copyright Ovum 2007 Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value David Mitchell Senior Vice President, IT Research, Ovum david.mitchell@ +44 20 7551 9194 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Agenda Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. The 2.0 explosion.... Web 2.0 Enterprise 2.0 Print 2.0 Bubble 2.0 Learning 2.0 edu 2.0 Business 2.0 Lunch 2.0 PR 2.0 Publishing 2.0 Telco 2.0 Identity 2.0 Nerds 2.0.1 Supermarket 2.0 Library 2.0 Life 2.0 Students 2.0 Accounting 2.0 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. What is web 2.0? Web 2.0? Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Web 2.0 - an architecture of participation Web 2.0 Technology Models Internet as ubiquitous platform Wikis, RSS, AJAX, Flash From desktop to webtop ‘SOA in the wild’mash ups Open source openstandards Writable, open, recombinant web Social Models Web as a ubiquitous resource From task-media to ‘me-media’ User pull vs. supplier push Network edge vs. centre Contributing sharing to grow social bonds boost status Social networking drives engagement interaction Business Models Wait to be ‘Googled’ Micro-market advertisingand eCommerce ‘Never ending friending’ Software-as-a-Service Architecture of exploitation? Content as bait, not product Content Models User generated Rich media Interaction adds, extendsand morphs content Structure emerges via tagging folksonomies What is IP? Content + interaction creates new serendipitous value Web 2.0 is a label for the latest evolution of the internet - more ubiquitous, interactive and driven by the network effect Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 20