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* Digital Brand Management Services March, 2003 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * What is the value of a brand? Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * Brands are critical assets to a company Brand Value in Billions Coca-Cola 70 Microsoft 64 IBM 51 Disney 29 McDonalds 25 Ford 20 Apple 5 Amazon 3 Brands in many cases can represent on average 35% of a company’s market capitalization 50%+ Of Mkt. Cap Is your Digital Brand Protected? Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * Does the Government Care? Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * Growing complexity of domain name registrations drives customer towards outsourced services x 192 Registries Restricted 106 countries Unrestricted 86 countries 3 Commercial .com, .net, .org 4 Restricted .edu, .gov, .mil, int. 2 Unrestricted .info, .biz 5 Restrictedname, pro, aero, museum, coop Domain Names243 Country Code top level domains + Existing gTLD’s + New gTLD’s + Multilingual Brands + Services + Products + Divisions Corporate Digital Assets Registration Requirements, Language Barrier, Time Zones, Currencies, Renewal Dates MultiLingual gTLD 130 Languages Multilingual ccTLD130 Languages Domain Names Management Challenges Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * VeriSign Digital Brand Management Services BRANDS Protect and Promote In the Digital World Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. * Breath of digital asset management services Industry expertise, enterprise customer support Financial strength and stability Market leader and Registry operator -